化工企业绿色形象塑造探究论文范本

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华东师范大学自学考试本科毕业论文化工企业绿色形象塑造探究

化工企业绿色形象塑造探究

摘要

目前，我国的现代化建设取得了长足的进步，但工业污染却没有太多的改观，

特别是在污染大户化工业该问题更是尤为突出，因此树立自己的绿色形象时不我待，

也是业内的永久课题。本文针对化工企业长期大量排污甚至超标排污所引起的化工业

形象危机，并针对我国对化工企业的要求，结合国外着有成效的实践经验，总结出

对改进化工企业长此以往现象的根本性措施的建设性思路，希望能够以此改变化工

企业的形象观，切实加强业内企业的绿色形象建设。

本文从第一部分化工企业的含义和特点开始，帮助大家先对化工企业的概念和

内容特点有个大致了解，进而阐述了我国政府对化工企业的有关要求以及塑造化工

企业绿色形象的重要性；随后在第二部分中对化工企业形象问题的现状及成因进行

剖析，把现状分为三个化工业内共性问题加以论述；然后对现状难点问题及起因进

行分析、举例，进一步讨论其造成的原因，帮助大家看清事态发展趋势，化工企业要

充分认识到负面形象的问题严重性；依据前两部分的论述，本文在第三部分对化工

企业形象的塑造思路进行了分析、建议并举例说明其塑造的大致方向、方法与途径，

帮助化工企业看清塑造自身良好绿色形象所必须采取的绿色优化改进措施，目的是

为了让化工企业更好的防范各种潜在负面形象问题，塑造起良好的绿色形象。

关键词：化工企业；绿色形象；塑造

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华东师范大学自学考试本科毕业论文化工企业绿色形象塑造探究

Abstract

At present, China's modernization construction has made great progress, but the

industrial pollution but have not too much change, especially in large chemical industry the

pollution problem is particularly prominent, so set up their own green image time waits for

no one, also is the permanent topic. In this paper a large amount for a long time chemical

enterprise pollution and even exceed the pollution caused by the chemical industry image

crisis, and in view of the requirements of the chemical enterprise, combining with the

foreign effective practical experience, summed up to the improvement of the chemical

enterprise in the long run, the fundamental measure to the phenomenon of the constructive

ideas, hope to be able to change this chemical enterprise image view, strengthen the

enterprise green image construction.

This paper, from the first part of the chemical enterprise connotation and the features

of the beginning, help you first to chemical enterprise concept and content characteristics

have a general understanding, and then expounds the Chinese government for the relevant

requirement of chemical enterprise and the shape of chemical enterprise green image

importance; Then in the second part in the chemical enterprise image the status quo of the

problem and the cause of formation, the article analyses the present situation is divided into

three chemical industry in the common problems are discussed; The current situation and

difficulties and cause analysis, for example, further discuss its cause reasons, help you see

this development trend, chemical enterprise should fully realize the negative image

problem severity; Based on the first two parts of the paper, based on the third part of the

chemical enterprise image of the mold train of thought are analyzed, Suggestions and

illustrates the shape of the general direction, method and way to help chemical enterprise

see shaping their own good green image must take green optimization improvement

measures, the purpose is to let the chemical enterprise better guard against all kinds of

potential negative image problem, shaping up good green image.

Keywords: chemical enterprise; Green image; shaping

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摘要：

华东师范大学自学考试本科毕业论文化工企业绿色形象塑造探究化工企业绿色形象塑造探究摘要目前，我国的现代化建设取得了长足的进步，但工业污染却没有太多的改观，特别是在污染大户化工业该问题更是尤为突出，因此树立自己的绿色形象时不我待，也是业内的永久课题。本文针对化工企业长期大量排污甚至超标排污所引的化工业形象危机，并针对我国对化工企业的要求，结合国外着有成效的实践经验，总结出对改进化工企业长此以往现象的根本性措施的建设性思路，希望能够以此改变化工企业的形象观，切实加强业内企业的绿色形象建设。本文从第一部分化工企业的含义和特点开始，帮助大家先对化工企业的概念和内容特点有个大致了解，进而阐述了我国政府对化...

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